Celebrity blogs have with time gained a lot of popularity. Blogs act as a platform for celebrities to interact with their fans and convey messages and for fans to get to know the people that they idolize better.
The significance of blogs can also be seen from how they help celebrities in building up their personal and professional brand because it allows for feedback and constructive criticism. It provides them with an easy way to see how people perceive their brand and what their image in front of the general public is.
A Celebrity blog is a great way to be updated with what fans want and also a place where fans can be informed about important dates and announcements at a relatively lower price.
Running a successful blog depends on a number of factors, arguably the most important of which is UI i.e user interface. Creating a visually appealing and user friendly interface curates a unique and pleasing experience for the reader/viewer which further results in them revisiting the blog leading to increased blog traffic.
If you can ensure that the reader not only enjoys the content of the blog but also the experience of accessing said content, you’re guaranteed to have higher levels of traffic.
User interface in particular, refers to the layout and the graphic elements of the blog which enable viewers to navigate the blog with ease. Traits commonly associated with good UI are; visually pleasing and simple to use.
Ensuring that your blog has these traits garners the attention of the viewer and leads to an overall good user experience, which from a marketing point of view is of utmost priority.
Also, having all of these would mean that the blog is received well by the audience and that would create a good image and attract more users by word of mouth and that in turn would increase the traffic on blogs.
Celebrity blogs seem to have perfected these traits, to deliver an unmatched experience, which in turn keeps their blogs relevant. One such example is that of Alicia Keys’ blog.
We can see that despite catering to a number of demographics, the blog remains uncluttered and is neatly categorized, making it easy to navigate as well as pleasing to the eyes. Solid blocks of text seem easier to read due to the lack of obstructions in the form of cluttered graphic design.
With a plain lay-out and striking colours the blog immediately catches one’s eye and keeps the viewer engaged. A good UI design also acts as a reflection of the celebrity and how capable their team and they themselves are.
Services like iScroll.js also emphasise the importance of being able to scroll smoothly through any digital forum, namely mobile phones, laptops and smart TVs.
It allows you to scroll, zoom and clean up your office. According to iScroll.js’ maxim, attention to detail like this can have a great impact on a blog’s monthly traffic.
Resultantly, it can be agreed that it is very important for celebrities and their image/brand that they create blogs and also make use of user interface to ensure that it runs smoothly, is popular amongst the masses and gives its audience a fairly good experience.